Know if your competitor's launch actually landed.

Not a mockup. This is the dashboard.

Every competitor move scored as signals arrive — reception, momentum, and what shipped to silence, in one read.

Everyone can see the move. Almost nobody measures the answer.

The same seven competitor moves, measured two ways. On the left, activity — a flat wall with no way to tell which mattered. On the right, the reception each one actually earned.

Watch one move travel the whole engine.

A single competitor release goes from raw page to a ranked line in Friday's brief — diffed, scored, and weighed by how the market reacted. Nothing invented on the way.

Two ships, identical significance. One earned an answer.

When a rival ships something real and the market says nothing, that silence isn't missing data — it's the opening. It's the line no other tracker can show you.

What shipped — and what landed.

One market report per sector. Every move scored against the reception it earned, ranked by what landed, cited to the source. Free to read.

Proving a reaction is about this launch — not merely this company.

Counting mentions is easy and useless. Every candidate has to be tied to the specific move that caused it — and the ones that don't belong get thrown out, by name.

Two observations are all it takes.

We fetch the same page twice and diff it. The change is the move — no third-party archive, no dependency on anyone else's history.

Every complaint the market already wrote.

When a rival ships, people say exactly what they didn't like. IDØ pulls the negative reactions coupled to each launch — so you can build what they didn't. New on Team.

Four things every brief tells you.